Apple Acquires Novauris to Bolster Siri Voice Software

Apple Inc. (AAPL) Chief Executive Officer Tim Cook elongated his buying spree to the front the iPhone maker acquiring speech-tribute software company Novauris Technologies to intervention add taking place its Siri bolster. Apple said yesterday it acquired the U.K.-based software company without disclosing how much it paid. The team astern Novauris have worked for companies including Dragon Systems, which makes dictation software.

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The conformity fits to the front Apples associations of acquiring smaller companies and subsequently swallowing the teams and technology past releasing associated features in higher products. The strategy contrasts in imitation of peers such as Google Inc. and Facebook Inc.,
which have been spending billions of dollars harshly acquisitions. Kristin Huguet, a spokeswoman for Apple, stated the acquisition that was initially reported by TechCrunch. Apple buys smaller technology companies from epoch to grow antiquated, and we generally obtain not discuss our seek or plans, Huguet said. Apple, based in Cupertino, California, made 15 acquisitions in its last fiscal year, compared when five known deals in the previous year. In its last quarter, Apple spent $525 million buying new companies, almost double what it spent a year earlier. In toting occurring to Novauris, Apple has acquired PrimeSense Ltd., the maker of bureau-tracking chip technology; Topsy Labs Inc., a data-analytics exact; and mapping software company Broadmap. Siri is the digital fashion subsidiary Apple introduced in 2011 hence customers can ask for driving directions or check the weather by speaking a command in to their phones. The bolster was born out of Apples 2010 acquisition of a company of the linked make known. Microsoft Corp. earlier this week unveiled Cortana, a voice-controlled digital accomplice thats in imitation of Siri.